(Courtessy of David Mihm)
Early last year Amherst Partners established an affiliate relationship with Localeze, a provider of "certified" business data to more than 100 local search providers across the Internet. Since that time, the importance of claiming and maintaining your business data as it appears in these local search providers has continued to increase. With this exponential increase in mobile searches, making certain your business information is accurate couldn't be more important.
Most mobile searches are done with the intention of immediately contacting a business or service being searched for. Think about it, a person that is on the road using their in-vehicle GPS or their smart-phone to search for a business or service is typically looking to visit that business or service within the next few hours - or sooner. If your business information isn't in these local search providers' databases, you loose a potential customer.
The Rising Influence of Localeze
Pretty much every major local search player that's come on the the scene in the last couple of years (Twitter, Facebook, Groupon, Siri) is incorporating Localeze business data in one way or another. Although there doesn't appear to be any reference to Localeze on Superpages.com, that seems to be the only significant directory that has moved away from Localeze over the past few years.
Amherst Partners is continuing its relationship with Localeze so that we can offer our clients a service that allows them to claim and control their business information on the Internet. As part of our Local Search Enhanced Business Information Service we also claim and manage your business directly on Google Places as well as through Infogroup's ExpressUpdateUSA platform.
To gain some perspective on the complexity of the Local Search Ecosystem (The Local Search Ecosystem in 2012) take a look at the graphic above. This graphic shows the complex web of relationships amongst the primary local search providers and their sources of business information.
Last Updated on Saturday, 03 March 2012 10:33
