Tablet and Smartphone Explosion Coupled with New Local Search Methods Underscores Increased Need for Trusted Local Business Search Results
"The Social, Local and Mobile (SoLoMo) revolution – fueled particularly by the rapid adoption of the tablet -- now dominates the search landscape, according to the newly released Localeze/15miles Fifth Annual comScore Local Search Usage Study. The most significant findings revealed that as consumers rapidly adopt new devices and new methods to access local business information, online local listings are the most relevant and trusted search results. The data was presented today during a special joint SMX West presentation from Localeze, a Neustar service and the trusted business listings identity management provider for local search, and 15miles, a leader in local, mobile and social marketing solutions."
Local Listings the Most Relevant and Trusted Search Results for Consumers
"When searching online for local businesses, and in general, mobile searches, basic business Name, Address, Phone Number (NAP) information is still the most critical search data. Additionally, online searchers do not believe paid results or even general search results, are as relevant or trustworthy as local search results. According to this year's findings, 61 percent of online searchers consider local search results to be more relevant and 58 percent consider local search results to be more trustworthy. On the contrary, only 10 percent of online searchers indicated paid search results were more relevant and 9 percent felt they were more trustworthy. Also, local business information is important for today's social networkers. 63 percent of social networkers are more likely to use a local business if the business has information available on a social networking site."
Verify and Enhance Your Local Search Results Now
If you haven't yet taken control of your business information being provided to the local search provides there is no time like the present. Amherst Partners, in partnership with Localeze, provides a service that allows you to create, update, and correct if necessary, the basic and enhanced business information provided to over 100 of the local search providers on the Internet. As part of our Local Search Enhanced Business Information Service we also claim and manage your business directly on Google Places as well as through Infogroup's ExpressUpdateUSA platform.
Last Updated on Monday, 05 March 2012 16:54
